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Good Grades, Free Rentals at Blockbuster; Students Earn Free Rental for Academic Accomplishments

DALLAS, Sept. 28 /PRNewswire/ -- Students in kindergarten -- 8th grade have one more reason to work hard in the classroom -- if they earn an A or B average on their report card, they can visit their neighborhood Blockbuster (NYSE: BBI) store and receive one free movie rental.

"Blockbuster is pleased to offer good students a reward for their hard work," says Mike Roemer, executive vice president and chief operations officer U.S. for Blockbuster. "We expect to see a lot of students coming into our stores nationwide for their free rental, and we encourage teachers and administrators to use this positive reinforcement as an incentive."

Students must earn an average of at least a B (80%) or satisfactory on their report card to qualify. The offer is good any day of the week, and the rental is for one Blockbuster Favorite per student. Students are asked to submit their report card within 30 days of issuance, and the offer is good only at participating Blockbuster locations.

Blockbuster Inc. is a publicly traded subsidiary of Viacom Inc. (NYSE: VIA, VIA.B) and is the world's leading renter of videos, DVDs, and video games with approximately 7,300 stores throughout the Americas, Europe, Asia and Australia. The company may be accessed internationally at blockbuster.com. Viacom is the No. 1 platform in the world for advertisers, with preeminent positions in broadcast and cable television, radio, outdoor advertising and online. With programming that appeals to audiences in every demographic category across virtually all media, Viacom is a leader in the creation, promotion and distribution of entertainment, news, sports and music.

SOURCE Blockbuster Inc.

CONTACT: Lisa Faulkner-Dunne of Blockbuster Inc., 214-854-3190/

"Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995: Statements in this press release regarding Blockbuster Inc.'s business which are not historical facts are "forward-looking statements" that involve risks and uncertainties. For a discussion of such risks and uncertainties, which could cause actual results to differ from those contained in the forward-looking statements, see "Risk Factors" in the Company's Annual Report or Form 10-K for the most recently ended fiscal year.