DALLAS, Sept. 28 /PRNewswire/ -- Students in kindergarten -- 8th grade
have one more reason to work hard in the classroom -- if they earn an A or B
average on their report card, they can visit their neighborhood Blockbuster
(NYSE: BBI) store and receive one free movie rental.
"Blockbuster is pleased to offer good students a reward for their hard
work," says Mike Roemer, executive vice president and chief operations officer
U.S. for Blockbuster. "We expect to see a lot of students coming into our
stores nationwide for their free rental, and we encourage teachers and
administrators to use this positive reinforcement as an incentive."
Students must earn an average of at least a B (80%) or satisfactory on
their report card to qualify. The offer is good any day of the week, and the
rental is for one Blockbuster Favorite per student. Students are asked to
submit their report card within 30 days of issuance, and the offer is good
only at participating Blockbuster locations.
Blockbuster Inc. is a publicly traded subsidiary of Viacom Inc.
(NYSE: VIA, VIA.B) and is the world's leading renter of videos, DVDs, and
video games with approximately 7,300 stores throughout the Americas, Europe,
Asia and Australia. The company may be accessed internationally at
blockbuster.com. Viacom is the No. 1 platform in the world for advertisers,
with preeminent positions in broadcast and cable television, radio, outdoor
advertising and online. With programming that appeals to audiences in every
demographic category across virtually all media, Viacom is a leader in the
creation, promotion and distribution of entertainment, news, sports and music.
SOURCE Blockbuster Inc.
CONTACT: Lisa Faulkner-Dunne of Blockbuster Inc., 214-854-3190/